About
Over a decade in B2B/B2C marketing, specialising in CRM, lifecycle strategy, and multi-channel campaign implementation & management — email, SMS, WhatsApp, webinars, content, CSAT, and A/B testing — that drive retention, engagement, and revenue.
Highly organised, adaptable, endlessly curious, meticulous, approachable, unflappable, data-driven, collaborative & customer-centric. A shameless lover of spreadsheets, Notion databases, neat file structures & colour-coded, well-manicured calendars.
Experience
CRM & Email Marketing Manager
Oct 2023 – Present
Higher Ed Partners
- Owns CRM & lifecycle strategy for 12+ partners across multiple countries & languages — responsible for >400k prospects, 50+ engagement programmes, and 1,400+ total emails.
- Led the Salesforce CRM migration & launched 8 new partners (including multi-lingual), building a comprehensive suite of fully-linked, annotated technical documentation used company-wide.
- Drove growth initiatives spanning dynamic content, lead nurture, RFI improvements, webinars, SMS, WhatsApp, CRO, testimonials, cross-linking, and A/B testing.
- Launched a testimonials & surveys programme yielding 500+ high-value student survey completions and 100+ marketing-opted-in testimonials used directly to improve the product offering.
- Managing, training and developing a CRM Executive based in Latam.
- AI-forward marketer — proficient in leveraging AI tools to meaningfully boost productivity and output quality.
- Achieved YoY email uplift: +85% open rate, +140% CTR, resulting in +80% engaged visitor growth.
Senior Marketing Executive
Jul 2020 – Oct 2023 · 3y 4m
Parkingeye
- Owned and continuously improved the CRM, CMS, email marketing & customer journey strategy across the UK and sister brands in Germany, Austria & Denmark.
- Launched a competitor charging brand from zero — handling CRM installation, website, marketing, branding, and global stakeholder liaison, scaling the database from 0 to 500k.
- Drove improvements & efficiencies across 5 brands in 4 countries, delivering consistent YoY growth throughout.
Earlier Experience
Email Marketing Executive
· INPD
Aug 2019 – Jul 2020 · 12m
Senior Marketing Executive
· Direct365
May 2013 – Aug 2019 · 6y 4m
SEO Outreach Specialist
· Custard Media Solutions
Jul 2012 – Apr 2013 · 10m